A Brazilian Butt Lift (a 'BBL') is a procedure designed to augment or modify the appearance of the buttocks, through transfer of fat from another part of the body. This procedure was thrust into the limelight due to something that is being referred to by the media as ‘The look just like their favourite celebrity family’.

As grafted fat feels and behaves exactly like natural fat, taking on the characteristics of the area of the body that it is injected, BBL treatments are loved for their beautifully authentic finish.

A Brazilian Butt Lift is an incredibly safe and straightforward way of adding volume and curve to a flat, un-shapely or unproportioned bum. Diet and bottom-targeted exercise can, unfortunately, only get you so far. Not only are BBL's minimally invasive, they also have the added benefit of removing unwanted fat from other areas of the body.

The Brazilian Butt Lift is the Robin Hood of cosmetic treatments. Stealing from the fat rich and depositing to the fat poor, BBLs serve as comprehensive two-in-one treatments, removing fat from where you don't want it and depositing it back where you do. It's a win-win.

BBLs are a fantastic alternative to buttock augmentations using implants, as not only do they look fantastically natural; they make use of 100% natural resources. That means that you can enjoy your brand new, fabulously curvaceous rear, whilst running absolutely zero risk of rejection or infection.

The BBL treatment creates a beautiful shapely profile that not only leaves your buttocks looking fuller and firmer, but more lifted with visibly improved symmetry and a significant reduction in cellulite. BBLs will even help to correct tissue deformities such as dimpling and indentation.

Dr Glancey is president of the British Association of Body Sculpting (BABS).